Eric Brandes
CTO Request Metrics
Audit Google Ad Performance With Lighthouse
Implementing Google Ads can be complicated. If done incorrectly, it negatively impacts your website’s performance. Fortunately, there is a new Google Light...
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Google Ads Are Slowing You Down
Google has a well earned reputation for speed. At least on their own sites. It’s an entirely different story when it comes to their ad network. Google ads ...
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See Current Core Web Vitals with Chrome
Google is using Core Web Vitals as a factor in search results rankings. They’ve also found that improving Core Web Vitals can lead to increased traffic, sale...
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Optimizing Images for Web Performance with NGINX
Images are a constant source of pain when developing websites. There are many formats and resolutions a developer must consider in order to maximize web per...
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Using Brotli Compression in NGINX
Brotli is gaining steam as the compression algorithm du jour for high performance websites. Created back in 2013 by Google to decrease the size of WOFF files...
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HTTP/3 is Fast
HTTP/3 is here, and it’s a big deal for web performance. See just how much faster it makes websites!
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Web Performance Profiling: Instacart.com
Grocery shopping is tedious and time consuming. In search of a more streamlined experience, I decided to try Instacart. Unfortunately, using their site is ...
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Web Performance Profiling: Google.com
How is Google so fast? It’s so fast we take it for granted. It feels instant from the time you search to when results are displayed. What can we learn abou...
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Web Performance Profiling: Nike.com
Google has long used website performance as a ranking criteria for search results. Despite the importance of page experience for SEO, many sites still suffe...
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Measuring Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS), sometimes known as jank, is a measurement of how much elements move due to late-rendered content. You can think of it as a mea...
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Using NGINX as a Queue for JSON Data
We need a queue to push our incoming performance data to. What we have is NGINX. Can we use NGINX and a custom log format to create a poor man’s queue? You b...
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