Eric Brandes

Audit Google Ad Performance With Lighthouse

Eric Brandes | 01 August 2022

Implementing Google Ads can be complicated. If done incorrectly, it negatively impacts your website’s performance. Fortunately, there is a new Google Light... Read more »

Google Ads Are Slowing You Down

Eric Brandes | 18 July 2022

Google has a well earned reputation for speed. At least on their own sites. It’s an entirely different story when it comes to their ad network. Google ads ... Read more »

See Current Core Web Vitals with Chrome

Eric Brandes | 27 June 2022

Google is using Core Web Vitals as a factor in search results rankings. They’ve also found that improving Core Web Vitals can lead to increased traffic, sale... Read more »

Optimizing Images for Web Performance with NGINX

Eric Brandes | 13 June 2022

Images are a constant source of pain when developing websites. There are many formats and resolutions a developer must consider in order to maximize web per... Read more »

Using Brotli Compression in NGINX

Eric Brandes | 19 May 2022

Brotli is gaining steam as the compression algorithm du jour for high performance websites. Created back in 2013 by Google to decrease the size of WOFF files... Read more »

HTTP/3 is Fast

Eric Brandes | 29 November 2021

HTTP/3 is here, and it’s a big deal for web performance. See just how much faster it makes websites! Read more »

Web Performance Profiling: Instacart.com

Eric Brandes | 09 November 2020

Grocery shopping is tedious and time consuming. In search of a more streamlined experience, I decided to try Instacart. Unfortunately, using their site is ... Read more »

Web Performance Profiling: Google.com

Eric Brandes | 15 September 2020

How is Google so fast? It’s so fast we take it for granted. It feels instant from the time you search to when results are displayed. What can we learn abou... Read more »

Web Performance Profiling: Nike.com

Eric Brandes | 25 August 2020

Google has long used website performance as a ranking criteria for search results. Despite the importance of page experience for SEO, many sites still suffe... Read more »

Measuring Cumulative Layout Shift (CLS)

Eric Brandes | 19 August 2020

Cumulative Layout Shift (CLS), sometimes known as jank, is a measurement of how much elements move due to late-rendered content. You can think of it as a mea... Read more »

Using NGINX as a Queue for JSON Data

Eric Brandes | 06 May 2020

We need a queue to push our incoming performance data to. What we have is NGINX. Can we use NGINX and a custom log format to create a poor man’s queue? You b... Read more »